https://www.tiktok.com/@the.real.double.s/video/7559002159463910669?is_from_webapp=1&sender_device=pc&web_id=7558871840950928910

https://www.tiktok.com/@the.real.double.s/video/7538640506620890423?is_from_webapp=1&sender_device=pc&web_id=7558871840950928910

I approach UGC for product relaunches by focusing on storytelling, trends, and authenticity. I start by understanding what’s new or different about the product and build content around how it fits naturally into my routine, so it feels relatable rather than promotional. I use current social media trends, quick hooks, and visually engaging shots to grab attention in the first few seconds, then highlight the product benefits in a simple, real way. I also prioritize high-quality but approachable filming and editing, and encourage interaction through captions, questions, or calls to action so the relaunch feels exciting, community-driven, and shareable.

I have experience creating social media content for multiple lifestyle and beauty-related brands, where I’ve focused on producing authentic, trend-driven posts that feel natural to my audience. This includes short-form videos, product-focused posts, and “get ready with me” style content that highlights how products fit into everyday routines. Through my involvement in Zeta and my background as an advertising major, I also understand how to align content with a brand’s aesthetic and voice while driving engagement, visibility, and genuine interest.