I would describe a scent by connecting it to feelings, moments, and personality rather than just notes. I’d explain how it smells in a way viewers can imagine, for example, whether it feels warm and cozy, fresh and clean, or bold and confident and then relate it to a real-life scenario like a night out, a self-care day, or everyday wear. This helps viewers quickly understand if the scent matches their vibe and how it would fit into their lifestyle.

I prefer to use Instagram and Tiktok for product promotion this is because they are the apps I know all my peers are on and that will allow for there to be as much traction coming from my content as possible.

I would lean into educational but engaging content. For example, scent “matching” quizzes, notes breakdowns, or “if you like this vibe, try this scent” videos make the brand feel helpful and interactive, not sales-driven. This positions ScentMatch as a trusted guide, not just a retailer.