Sydney
I am majoring in Marketing and Supply Chain and have a passion for baking.
I am majoring in Marketing and Supply Chain and have a passion for baking.
About Me
Rutgers, The State University of New Jersey
Class of 2025
Montville, NJ, USA
Interests
Social media
Influencer marketing
Baking
Interview Questions
PARADE
Parade University Campus Rep
What is your favorite marketing campaign you've seen?
My favorite marketing campaign is Corona's "Pay with Plastic" campaign. Corona placed recycling machines in Mexico, Brazil, Italy, Spain, and Columbia where users could get a beer for recycling three. plastic water bottles. Sustainability is important and this campaign helped raise awareness and clean up beaches from pollution
You Need This
Campus Team Lead
Do you have experience organizing events on campus? If no, would you like to?
I have organized a Paint & Sip event for my co-ed business fraternity before, but I haven't organized a campus-wide event. I would love to have the opportunity to organize events on campus.
You Need This
Campus Team Lead
In your opinion, which brand is crushing it on social media right now?
I think Duolingo is succeeding on social media right now. After they changed their approach on TikTok to be creator-first (content that follows trend and is less "ad-like"), their views and follower count skyrocketed. They are able to create funny content that Gen-Z resonates with and makes them want to use Duolingo just simply because they like their content.