Consistent and frequent posts help with people becoming more familiar with a brand or person when they see it come up on their page. It also helps when posts are engaging and sometimes follow the popular trends at the time! Diverse forms of content are also important so people don’t become bored with the same things, and can find excitement and interest in the business!

More recently, the Warner Bros company launched a campaign before the release of their new Superman movie. i believe that one if the things that made this campaign so good was the use of a catchphrase. Something so simple, but yet it encapsulated their entire campaign. It was used by both the company and fans alike in every comment section, on every instagram post and across all of social media, that it is now associated completely with Superman himself.

The best way for me to stay up to date is by paying attention to the ads that gain the biggest audience and that come across my own for you page, especially if they catch my eye. That way, I know exactly what’s trending and upon studying it, I can further find out exactly what it was that made it so attention grabbing.