One successful video campaign I worked on was with Edikted, a trendy fashion brand targeting Gen Z. I created TikTok content that showcased their clothing through aesthetic outfit transitions, GRWM videos, and on-trend styling formats. I made sure the content felt natural to my audience by using trending sounds, real-life settings, and captions that encouraged interaction like “Which fit are you wearing this weekend?”

I approach creating emotional resonance in video content by focusing on relatability and authenticity. People connect most with content that makes them feel something whether that’s inspired, understood, or even just seen in a small way. I always try to think about the viewer’s perspective: What would make them stop scrolling and feel something real?With over 17k TikTok followers and 6k+ on Instagram, I’ve learned how to use music, tone, pacing, and visuals to build a mood, then pair that with captions or voiceovers that speak directly to emotions. Sometimes it’s sharing a personal story, other times it’s using a trend in a way that hits deeper than expected.

One time I effectively represented a brand was during a collaboration with Edikted, where I created content around their pieces during a social event. I styled outfits that fit both the vibe of the brand and the event itself, and made sure to capture behind-the-scenes clips, aesthetic videos, and outfit transitions that highlighted their clothing in a fun and engaging way.