Groovy could partner with our Sales Program on campus, where students are busy, ambitious, and always on the go. I’d activate the partnership by hosting product tastings during study sessions or workshops, creating fun, shareable content featuring students using Groovy to power through their busy days, and leveraging their network to spread awareness organically across campus.

 post a mix of relatable, trend-driven and lifestyle content that feels native to college TikTok rather than branded ads. For example: a day-in-the-life as a college student featuring Groovy as part of a morning routine, a pre-workout or study-grind transition video showing the energy boost, a taste-test or first-sip reaction with friends on campus, and a trend-based video using a popular sound where Groovy fits naturally into the moment. I’d also include one casual behind-the-scenes or POV campus clip to build personality. The goal would be to make Groovy feel like part of everyday college life—fun, energizing, and relatable—so viewers associate it with routines they already have.

I’d focus on in-person connection and authentic visibility. I’d talk about Groovy naturally with friends, teammates, and classmates, bring it to workouts or study sessions, and let people try it themselves so the product sells the experience. I’d also create relatable, trend-aware content that fits campus culture and share it consistently, using word of mouth, social proof, and genuine enthusiasm rather than anything that feels like an ad.