I would start by delivering mailers to student housing where students are most likely to connect with MUJI’s products. On campus, I would focus on residence halls with upperclassmen or honors students because they often have more disposable income and space to decorate. Off campus, I would target popular apartment complexes near campus where juniors and seniors live. This approach reaches the students who are most likely to engage with MUJI first.

I would create content for MUJI by combining their minimalist aesthetic with authentic storytelling. As President of Kappa Alpha Pi, I lead a selective, 57-member pre-law fraternity with a combined social reach of over 39,000. I would collaborate with our members to produce content that feels genuine and visually consistent—think clean lifestyle shots, simple flat lays, and captions that highlight purpose, quality, and intentional living. By leveraging the creativity and reach of our community, I can craft content that reflects MUJI’s brand style while connecting meaningfully with its audience.

Off campus