What genuinely interests me about this role is that it combines creativity, social media, and building real connections with people, which are all things I naturally enjoy. I love creating content that feels aesthetic, relatable, and engaging, especially around lifestyle, wellness, fashion, and travel, so working with a brand like Couture feels very aligned with the type of content I already gravitate toward. I also like the idea of representing a brand in a way that feels authentic and community-driven instead of overly corporate or transactional.

I mainly post lifestyle-focused content centered around travel, wellness, fitness, outdoor adventures, college life, and everyday routines. A lot of my content includes things like workouts, yoga, paddleboarding, hiking, travel clips, day-in-the-life videos, and aesthetic or relatable short-form content. My engagement tends to be strongest on content that feels authentic and personal, especially travel, wellness, and routine-style videos that people can connect with or see themselves in.

I attend the University of Alabama! I’m involved in a variety of leadership, wellness, marketing, and community-focused organizations at the University of Alabama including Pi Beta Phi Fraternity for Women, the American Marketing Association, HerCampus, Campus Creator Club, Crimson Yogis, Wellness Society at Alabama, the National Society of Leadership and Success, and the YOU Rec Committee. I also hold leadership positions as President and former Treasurer of the Paddleboard Club, Marketing Manager for The Alabama Scuba Club, and Team Captain for Good Molecules University. In addition, I’ve been involved in ambassador programs like Proper Wild and Celsius, as well as organizations and activities centered around fitness, outdoor adventure, and campus engagement including the Alabama Kayak Club and Pi Beta Phi Volleyball Team.