As a marketing intern at Restore Orthopedics, I worked closely with their marketing team to create Instagram posts and stories that matched the clinic’s professional but approachable brand voice. I drafted visuals and captions, received feedback, and refined the content to ensure consistency and engagement. I’ve also collaborated with fashion brands like Edikted (as part of their Campus College Tour), Aurelia Raw, and SMFK, where I followed brand style guides and used trending formats to create content that aligned with their aesthetic while still showcasing my personal style.

I’m on TikTok and Instagram every day, so I naturally pick up on trending sounds, transitions, and video styles as they’re starting to go viral. I save trending audio and ideas, then think about how to put my own spin on them so they feel authentic and fit the brand or vibe I’m creating. I also watch what’s trending on the For You and Explore pages and use those insights to keep my content fresh and engaging.

I’d bring Skinny Mixes to my sorority events at the University of Miami, like brunches, mixers, and sisterhood events, where fun, healthier drink options would be a hit. I could also incorporate it into game-day tailgates, study sessions, and casual nights with friends on campus to show how versatile and easy it is to use.