One piece of content I’m especially proud of was a project where I told a personal story that sparked a lot of conversation. What made it special was the response—it resonated with people, sparked meaningful interaction, and even led to growth in followers. I put a lot of thought into the narrative structure, visuals, and tone, and it paid off by not only reaching the right audience but also creating a sense of connection.

I approach ideation by starting with a clear understanding of the audience—what they care about, what they engage with, and what problems they need solved or stories they want told. I draw inspiration from trending topics, community feedback, personal experiences, and gaps I notice in existing content. I often brainstorm ideas in clusters or themes to keep content cohesive and scalable. I also make space for spontaneity—sometimes the best ideas come from unexpected moments or conversations. Once I have a concept, I outline how it can be executed visually, emotionally, and strategically to align with both creative and platform goals.

As a graphic designer, I work primarily with Adobe Creative Cloud, especially Photoshop, Illustrator, and InDesign for high-level design work, branding, and print materials. I also use After Effects for motion graphics and Lightroom for photo editing when needed.

For quicker content creation and social media assets, I often use Canva Pro—especially when collaborating with non-designers or building branded templates. I also utilize Figma for UI/UX design, wireframing, and team collaboration, and Procreate for hand-drawn elements and digital illustration.

Each tool serves a specific purpose, and I choose based on the needs of the project to ensure efficiency and high-quality output.