Yes, I’ve written multiple.

I'd partner with micro-influencers and vegan lifestyle advocates who have engaged, authentic communities rather than just chasing big names, since their followers trust their recommendations and align with the brand's values. I'd also create educational content highlighting the "why" behind vegan beauty—like ingredient transparency, cruelty-free testing, and environmental impact. While showcasing real results through before-and-afters and user testimonials, making it both aspirational and accessible to people curious about making the switch.

I'd build anticipation before the launch through teaser content, behind-the-scenes sneak peeks, and countdowns that make followers feel like insiders getting exclusive access. Then I'd create interactive touchpoints like giveaways, Q&A sessions, polls asking for their opinions, and encourage user-generated content with a branded hashtag so the community becomes active participants in the launch rather than just passive observers, making them feel invested in the product's success.