To amplify WOLFpak’s visibility at NC State, I would strategically engage with high-performance athletic clubs and lifestyle-driven communities that embody the brand’s rugged, versatile image. My focus would be on the most disciplined lifters first, followed by groups that demand durability and organization in their daily routines:

• Pack Powerlifting, Strength Club, & NCSU Women’s Weightlifting: These are the core "heavy hitters" on campus. Since these members are in the gym 5–6 days a week with significant amounts of equipment, they are the ideal audience to showcase the organization and durability of a WOLFpak bag. I would reach out to their leadership to sponsor "Guest Lifts" or offer exclusive discount codes tailored to their members.

• This group prioritizes functional fitness and needs to carry everything from jump ropes to lifting shoes. The organization of a WOLFpak bag is a perfect fit for their "go-anywhere" training style.

• NC State ROTC (Army, Navy/Marine, Air Force): These cadets live a lifestyle of discipline and early morning PT. WOLFpak’s tactical design and rugged aesthetic perfectly match the military-inspired look they already value for carrying gear between training and classes.

• Club Sports (Rugby, Lacrosse, and Triathlon): These athletes have high-volume gear needs, like cleats, changes of clothes, and nutrition. They are the prime target for a bag designed to handle heavy loads while helping them stand out in the locker room.

By focusing on these specific high-intensity groups and offering targeted discount codes, I can ensure WOLFpak becomes a visible staple for the most dedicated and disciplined students at NC State.

During my time working with iHeartMedia in promotions and event support, I have gained extensive experience in high-energy brand marketing and on-the-ground engagement. My role consistently involves tabling at major events where the goal is to represent our radio stations and drive active user growth. One of my key responsibilities is guiding people through the iHeartRadio app by highlighting features like the Talkback mic, which allows listeners to send voice messages directly to on-air DJs, and showing them how to use Presets to mirror their car’s radio experience on their phones.

Through this role, I’ve mastered the art of the pitch by learning how to quickly read a crowd and adapt my energy to fit the demographic, whether I’m at a concert or a local community event. I’ve found that the key to success is creating an inviting atmosphere at the table; I don't just stand behind the booth, but instead engage people directly to build a genuine connection. This professional background in event marketing has taught me how to drive brand presence and increase outreach effectively, skills that I am ready to apply directly to my work as a WOLFpak ambassador at NC State.

To attract students to a WOLFpak event at NC State, I would lean directly into the high-traffic energy at the Carmichael Wellness and Recreation Center. My primary strategy is to host a high-impact activation at the gym’s entrance, positioning the brand as the go-to gear for the most dedicated athletes on campus. One idea that came to mind was to set up a "Mobile Locker" display where I show exactly how I organize my own fitness lifestyle. Using the shaker bottle and apparel provided by WOLFpak alongside my personal lifting straps and resistance bands, I can demonstrate to fellow students how this gear effectively handles the demands of a 6-day training split and a busy campus schedule.

Another way I would drive engagement is by reaching out to fitness-focused organizations like Pack Powerlifting, the Strength Club, and NCSU Women’s Weightlifting to sponsor a joint event or a specialized "WOLFpak-Powered" workout session. Since many members of these clubs already value high-quality gear, I would provide them with exclusive discount codes to help them upgrade their current setups with WOLFpak. By collaborating with these groups, I can embed the brand directly into the community of the most disciplined lifters at NC State, meeting them in their element during peak training hours. Combining this targeted outreach with high-visibility tabling at Carmichael ensures the event resonates with anyone on campus who is serious about their training and daily consistency.