Crush
One-Time Product Testing
Have you been on video dates? If so, what did you like about the experience?
Yes! I went on one during quarantine. It was a little awkward at first, but it felt like any other first date. We ended up just talking and it was nice to just have a conversation with someone in live-time verses texting.
Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
I think being about to post photos of peoples lives and documents moments of people you may not even know is exciting. Seeing your life from an outside prospective while also being able to connect. I think you should be able to claim the photo or connect with the person that captured it. I imagine people being able to capture both milestones and also little moments in each others lives. You could have a photo of someone going to their first date party and running down the streets of campus, or a photo of a group of friend laughing so hard that they are crying in the library.
Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
Fall launch I would hone in on the idea of transitioning- whether that be a new freshman on campus or any age on campus- it would be cool to encourage students to document their time at school starting in the fall and capturing the college moments. I think it would be nostalgic to look back on and by tabling or partnering with the school on the first few days back to school would be a great way to remind students to document their time there before they graduate/ have this to look back on.