True Beauty Ventures
Gen Z Beauty Focus Group
Have you heard of the brand The 7 Virtues? If so, what do you think about them?
Yes, I’ve heard of the brand The 7 Virtues and I think it’s great that they have discovery sets because that’ll help you figure out what you want. I also think they layered the accords really well so that they go together.
True Beauty Ventures
Gen Z Beauty Focus Group
What is your favorite fragrance brand right now and what do you like about them?
My favourite fragrance brand is Davidoff as they have some unique scents and you can really smell the various notes of the perfume. They also have a lot of varieties because of which I can pick what I’m looking for at the particular moment.
True Beauty Ventures
Gen Z Beauty Focus Group
What are the three main things you look for when purchasing from a new beauty brand?
- Shade Range : As a woman of colour, it has always been difficult to find foundation/contour witch match my skin tone.
- Feeling on skin : A lot of times, the texture or formula of a product might not match my skin type so that’s the one first things I check for.
- Pigmentation : Again, as a woman of colour a lot of products do not show up in my skin and that’s why a product must be pigmented.