She/Her
Sweta
I am very enthusiastic, eager to explore every phase of life , curious to know about the world and definitely confident enough to move myself forward
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Campus professional
About Me
university of delhi
Class of 2027
University of delhi
Bachelor of Commerce (Honors)
The Institute of Cost Accountants of India
CMA Inter
Class XII
Class of 2023
Class X
Class of 2021
Delhi, India
Skills
Interests
Brands I Follow
Interview Questions
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Brand-building content
Focus: trust, awareness, and long-term recall
Examples: educational posts, lifestyle content, values, storytelling
Goal: make people remember and like the brand
CTA: soft (follow, save, learn more)
Impact: indirect, builds audience over time
Purchase-driving content
Focus: conversions and immediate action
Examples: product benefits, offers, testimonials, comparisons
Goal: push users to buy now
CTA: strong (shop now, limited offer, link in bio)
Impact: direct, short-term sales
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
Content:
A short reel: “Morning Routine for Energy” showing a simple daily routine (wake up, hydrate, light stretch, taking Sousa supplement, quick breakfast).
Why:
It demonstrates practical use, highlights benefits in a relatable way, and short routines perform well on social media, increasing saves and shar
Sousa
Social Media Specialist for Wellness Drink
How would you increase engagement for a new Supplement brand on social media?
Post educational content about benefits, usage, and myths
Create short-form videos like routines, workouts, and product demos
Collaborate with micro-influencers for authentic reach
Use interactive content such as polls, quizzes, and Q&A
Share problem–solution posts related to fitness or health goals
Run giveaways or short fitness