The Darl
Product Testing+ UGC content
¿Do you think reviews are a key factor before purchasing a product?
Yes, it has been proven by multiple research papers that product reviews play a vital role in the decision-making process of a buyer.
What are important considerations for you when reviewing a product?
1. Does the product actually fulfil what it wants to fulfil?
2. How easy is it to complete the required task on the product?
3. How easy is it to get distracted while completing the task?
4. Are there any points in the product usage cycle that leads to a dead end or leaves the customer confused?
Sourse
Social Media Intern
What is a wellness or beauty brand that has great social media presence? What sets them apart?
People experience feelings as soon as they see something, and the feelings are unique based on what they see. For a wellness brand on social media, the branding, aesthetics, language style, audio and type of content all align to prove the viewer with "wellness" related feelings, like "all will be okay", or "you got this" while simultaneously connecting the feeling with their product.