The main strategy is to make it relatable, food/health safety focused and fun

https://www.suzytorresphoto.com/design-1/social-media

Show chilli being poured into Ello container, cuts to meatball being placed on pasta and sauce already in Ello container, cuts to strawberries in Ello container and a hand comes in and takes the top strawberry out. The container lines up placement wise with the previous one. With this style we can show multiple sizes while also showing ideas of the variety of foods in-use. Background can be different or the same. On-screen graphics (if any) can be bold san-serif, and preferably a motto or something short and catchy. Focusing more on where the food storage can be used. Start with a hand putting the Ello container into the oven with uncooked lasagna in it, oven door closes, then cut to the freezer door and the model opens the door to show an Ello container with frozen food. The model takes it out. Lastly, the scene cuts to a closed microwave. The model opens the microwave and puts the food in. The food contents in these scenes can be the same, or different. I think the real selling factor here is capturing the multiple ways to heat and store food over time.