Glossier – Their content feels effortlessly cool and relatable. They do a great job mixing aesthetic visuals with real customer voices, and their tone is always friendly, minimal, and on-brand. Dunkin’– They absolutely understand Gen Z humor. Their use of trends, sounds, and influencer collabs (like with Charli D’Amelio) is top-tier, and their content always feels fresh and chaotic in a fun way. Starface – Their page is vibrant, playful, and all about celebrating skin, not hiding it. They mix memes, user-generated content, and colorful product shots in a way that builds community and makes skincare feel fun, not clinical.

Clear Brand Aesthetic-Consistent colors, fonts, and design elements that reflect the brand’s vibe especially important for Gen Z brands that thrive on aesthetics and storytelling. Engaging Content-Posts that entertain, inform, or inspire. Whether it’s memes, tips, challenges, or behind the scenes, great pages mix fun with value.

To make sure my designs align with a Gen Z-focused aesthetic, I stay tapped into what’s trending visually and culturally. Gen Z loves content that feels real, bold, and visually clean—but not too polished. I use elements like minimalist layouts, pastel or neon color palettes, playful fonts, and collage-style graphics when it fits the vibe. I also pull inspiration from platforms like TikTok, Pinterest, and Instagram to see what’s trending in real time.