She/Her
Suzanny
I’m Suzanny, also known as Suzy, someone who’s never afraid to explore new paths. I believe in falling in love with what you do, and for me, advertising became the perfect way to make that happen.
Endorsements
Campus professional
About Me
Centro Universitário Católico Ítalo Brasileiro
Class of 2027
São Paulo, State of São Paulo, Brazil
Skills
Interests
My Clubs and Associations
AIESEC
Interview Questions
Tandem
Social Media Audit & Optimization Assistant
Which social media platforms do you use most often, and what do you like about their setup or analytics tools?
I use TikTok most frequently because its analytics tools allow precise audience segmentation while also creating greater closeness with the audience through authentic and interactive content.
Tandem
Social Media Audit & Optimization Assistant
What tools or strategies do you recommend for optimizing engagement across platforms?
I would allocate part of the strategy to paid traffic using the native tools of the main platforms, such as Meta Ads Manager for Facebook and Instagram, Google Ads for YouTube, Display and Search, LinkedIn Ads, TikTok Ads Manager, and Twitter Ads. This way, I can better segment the audience and optimize engagement. To integrate and monitor everything in one place, I would use a platform like HubSpot or Semrush, which connects organic and paid metrics into comprehensive reports.
Tandem
Social Media Audit & Optimization Assistant
If something isn’t working properly (for example, Instagram posts aren’t sharing to Facebook), how would you approach diagnosing the issue?
I would analyze the KPIs and metrics provided by the platform, such as reach, engagement, and share rate, to identify failure patterns. Based on these data, I would determine whether the issue is technical or strategic and propose adjustments according to the insights gathered.