I would want people to associate Saint James with positive memories in both greek life as well as athletics. Through various chapter meetings, dinners, fundraisers, fitness classes, or even just around the house, Saint James would be the perfect partner for any sorority. The different tea flavors would allow everyone to pick the drink of their choice, and would help bring good vibes to UGA Panhellenic! Additionally, UGA is home to one of the most vibrant and iconic SEC football environments. Hundreds of thousands of fans are drawn to Sanford Stadium, and forced to wait in long lines in the sweltering southern humidity. This would be the perfect group to market this brand to, allowing them to experience Saint James as a part of their long-awaited game day.

I would create attention-grabbing stories and aesthetically pleasing content to show off Saint James. By tagging the company and showcasing the different products, I want to make this brand more widely recognized by college-aged girls. I think a sorority would be a great way for the company to gain more traction and additional social media presence. During volunteering events (fundraisers, etc.) as well as game days, Saint James would be the perfect addition to keep everyone motivated and refreshed! 

I am a freshman at UGA this fall, and can’t wait to get involved in this new environment!! I am majoring in sports broadcast journalism and plan on writing for the school newspaper, as well as working with the athletics program through conducting sideline interviews. This would create some unique game day advertising opportunities for Saint James. For instance, as fans are waiting in line to enter through the stadium, Saint James would be a wonderful way for them to cool down. I am also rushing for a sorority, which would allow me to grow the Saint James community through different events and social gatherings. For example, after a sorority-wide pilates class, Saint James would be the perfect post-sweat drink. Additionally, including Saint James in our chapter-wide philanthropy events would be great exposure for the brand.