The savior of us, the unexperienced gen z's.

Nowadays, the market is full of new social apps, all of them competing to catch the consumer's attention. For me, if a new app is going to catch my attention, it's very important for it to have an attribute that distinguishes it from other apps, since there are a lot of options that offer the same qualities, so for me, those are not worth it. Another important aspect, is the appearance and diagramation of the app. I think my generation gives a lot of importance to the visual part of things. If an app is not easy to navigate through and at first glance is not designed correctly, most probably it won't be part of our daily screen time. Finally, a factor that has been talked a lot about lately is that it should be organic. For a long time, social apps, promoted people to show their lives as if they were perfect and this, had a negative impact on young people, since it created a mistaken imaginary of what life should look like. Because of this, nowadays, Gen z's are very drawn to apps that let people show their real selves, and prioritize the socialization.

Right now, my favorite brand is BeReal, because of their ability to adapt to the new platforms (TikTok) and less serious contents (that usually brands are "scared" to try). Plus, they have a very strong trait which is their willingness to listen what the consumer is saying and based on it, improving and adapting their product.