I would like to see Saint James sold in the CVS or shops along Marshall Street. If SU’s Coca-Cola beverage contract permits, I think it would do great in the Schine Student Center, JMA Wireless Dome, or vending machines across campus.

To spread brand awareness, I would partner with student groups like club sports, the Food Recovery Network, gaming clubs, OttoTHON, Orange Seeds, Otto’s Army, various student run magazines, and others. These student groups are the ideal choice because they cover a wide range of markets such as philanthropy or incoming college students. 

If I had unlimited Saint James product, in addition to assets like coolers, merch, and a small budget, the activation I would plan on campus would be a mini golf themed event with the slogan “It’s TEA-Time!🏌️‍♀️🍃”. Included in the event would be, a small mini golf station, tea being served in in plastic branded cups students can take home, fruits frozen in ice to match each flavor of tea, in additional to merch with the slogan “It’s TEA-Time”.In order to ensure that students show up, I would host one in the Fall when the University hosts JuiceJam and one in the Spring when the University hosts Block Party. The interactive element of the activation would ensure visibility and participation; while the event as a whole, would provide new opportunities for brand recognition and collaboration.