DAMDAM Tokyo
Community Management Intern
Please add a link to your favorite skincare influencer, on any platform.
https://youtube.com/@michellechoii
https://youtube.com/@Q2HAN
She Biology Skincare
Content Creator
What does authenticity mean to you?
The genuineness of a brand creates trust which in turn improves the turn out rate or the participation.
She Biology Skincare
Content Creator
How do you create FOMO and social proof?
The concept is out of 2010's but still works like a charm. The urgency created by fomo cannot be overlooked. Sitting in your room and scrolling through a flash sale is a hard miss. And if that urgency is paired with shortage, it's difficult to scroll past it. Giving incentives of joining membership clubs makes one feel special. And surely, not to miss the maintenance of exclusive collection. Indulgence of users always works out!