Interview Questions
Extra
Social Growth Lead

What strategies would you use to grow Extra's social media presence on TikTok? How would you measure success?
I would leverage existing trends, popular sounds, and a large variety of content to promote Extra's social media. To measure success, it's important to track engagement numbers, such as view to interaction ratios, which types of videos receive the most engagement, and to pivot based on this data. Success will be achieved with an increase in both following and consistent engagement with posts.







