AltCal
Video / Photo Editor
When a digital product is a stand alone service (ie has no packaging) how can social media be used to help communicate the different benefits of using it to audiences with different reasons for using it.
To promote a digital product without packaging on social media, first, you need to understand your target users and their motivations. Next, group them into different segments based on their needs. Then, create tailored messages for each segment, emphasizing the product's benefits that matter to them. Use engaging visuals and straightforward language to convey your message effectively.