Interview Questions
Elixir Shots
Content Creator for Erewhon

What techniques do you use to highlight products visually in photo-only content?
I use a mix of composition, lighting, and styling to make products stand out in photo-only content. First, I focus on clean, intentional backgrounds so the product remains the focal point, whether that’s a neutral setting or a lifestyle environment that tells a story. Lighting is also key. I prefer natural light when possible because it enhances colors and textures, but I’ll adjust shadows and angles to add depth and dimension. I also pay attention to composition techniques like the rule of thirds, close-up shots, and different angles to highlight key features. Incorporating props or context helps show how the product is used while still keeping it visually appealing. Overall, my goal is to create images that not only look aesthetically pleasing but also communicate the product’s value and experience without needing text.
Elixir Shots
Content Creator for Erewhon

How do you ensure content feels organic rather than overly branded?
I will make sure content feels organic by focusing on authentic storytelling and natural wording rather than sounding like a scripted promotion. Instead of just posting the product, I would show it over time, highlighting real results and experiences. So the audience connects with it in a genuine, relatable way rather than feeling like they’re being advertised to.


