What's your favorite brand right now & why?
LOVE spotify, its a product I could not live without, their promotions are creative and inspire other brands to follow suit, and they are innovative, embracing AI to enhance their offerings
FrutaPOP
Social Media Intern
What's one way to activate on social media to build brand awareness and community behind FrutaPOP?
Using Upfluence, I identified that the brand has relatively low awareness and is losing out getting consumers through the top of the funnel on their instagram channel. Frutapop should create engaging and eye-catching rich media content to raise their consideration, and hopefully conversion. Specifically, I would do an instagram reels campaign that focuses on using the brand's bright and fun personality and brand assets. And Frutapop should leverage trends relevant to Gen-Z.
The Sculpt Society
Growth Marketing Coordinator
How could The Sculpt Society best align or collaborate with a group you're part of on campus and why?
Seek out different clubs or groups, like sororities, and offer them a chance to try Sculpt Society