I would deliver mailers to "West Grove" , a freshman dorm that have a really lively, social environment. The building has shared spaces where people often host movie nights, cooking nights, and study sessions, which makes it easy for students to see and share the mailers. Other dorms are more apartment style and don’t have a main lounge, so West Grove would be the best place to reach more students. It’s also a good way to help freshmen feel less stressed during midterms with useful writing tools and supplies.

If I were to create content that reflects MUJI’s brand style, I’d take a more artistic route. I love taking notes, journaling, and writing in my books, so I’d show that in a creative and simple way. I’d research MUJI’s Instagram to understand their tone and style, but I’d also add my own creative twists to make it feel personal and true to me.

I currently have an on campus address.