She/Her
Suhani
I’m a business student and creative social media storyteller, turning ideas into engaging content. I combine strategy, trends, and analytics to grow audience and impact.
Endorsements
Campus professional
About Me
Wilfrid Laurier University
Waterloo, ON, Canada
bachelor of business administration
Class of 2027
Toronto, ON, Canada
Skills
Interests
My Clubs and Associations
Purpose Laurier
Business Entertainment Laurier
Brands I Follow
Interview Questions
ScentMatch
Content Creator for ScentMatch
What social media platforms do you prefer for product promotion and why?
I prefer TikTok because it allows products to feel natural and story driven rather than like ads. Short form video makes it easy to show real use, texture, and results in a way that’s engaging and relatable. TikTok also has strong organic reach, which helps products get discovered quickly, especially through trends, voiceovers, and lifestyle content.
ScentMatch
Content Creator for ScentMatch
How would you create content that stands out for a retail brand?
I’d create content that feels real, visual, and lifestyle driven, not overly salesy. I’d show the product in everyday moments, self-care routines, cozy nights, or gifting so, people can picture it in their own space. Each platform would get tailored content, using short-form videos and clean visuals that match how users actually scroll. I’d also track engagement and adjust based on what people respond to most, so the content stays relevant and authentic.
Pound Cake
TikTok Content Creator - January (4 weeks)
can you commit to 1 video/week, for 4 weeks? -- are you interested in a longer term content creation opportunity with pound Cake?
Yes! I can commit to creating 1 TikTok per week for the 4 week period. I’m also very interested in the possibility of a longer term content creation opportunity with Poundcake.