Suhani Shukla Profile Image

She/Her

Suhani Shukla

I’m a business student and creative social media storyteller, turning ideas into engaging content. I combine strategy, trends, and analytics to grow audience and impact.

I’m a business student and creative social media storyteller, turning ideas into engaging content. I combine strategy, trends, and analytics to grow audience and impact.

My Socials

Endorsements

Recently Active

Campus professional

About Me

Wilfrid Laurier University

Waterloo, ON, Canada

bachelor of business administration

Class of 2027

Toronto, ON, Canada

Skills

Expert short-form & long-form video editing (Final Cut Pro, Adobe Suite) • Data-driven social media growth and channel strategy • Creative scripting and storytelling that converts viewers into fans
1. Leadership – proven through captaining teams and holding multiple school leadership positions. 2. Content Creation – skilled in making engaging dance, workout, and skincare videos. 3. Time Management – balancing college, athletics, and creative pass
Critical thinking- I can evaluate features and explain what could be improved.

Interests

Business
Social media
Marketing

My Clubs and Associations

Purpose Laurier

VP of Marketing

Business Entertainment Laurier

Fashion Model

Interview Questions

Pound Cake

TikTok Content Creator - January (4 weeks)

Pound Cake Profile Image

can you commit to 1 video/week, for 4 weeks? -- are you interested in a longer term content creation opportunity with pound Cake?

Yes! I can commit to creating 1 TikTok per week for the 4 week period. I’m also very interested in the possibility of a longer term content creation opportunity with Poundcake.

Pound Cake

TikTok Content Creator - January (4 weeks)

Pound Cake Profile Image

Brainstorm one area of opportunity for Poundcake! Be creative, out of the box, and think about our brand's value and mission (We know when you use chatgpt).

A TikTok series where real people show how Poundcake products make them feel confident and bold. Think quick, fun clips of someone trying a bright lipstick or playing with a daring look, finishing with a cheeky line.

Dope Snacks

Content Creator for Dope Snacks 🤳🏾

Dope Snacks  Profile Image

How do you engage an online audience in your posts?

engage an online audience by making content feel interactive, relatable, and community-driven rather than overly polished or salesy. I use strong hooks in the first few seconds to stop the scroll, then keep viewers watching with quick cuts, close-ups, and natural reactions. I ask simple, fun questions in captions and on-screen text (polls, “this or that,” “rate this combo,” “would you try this?”) to encourage comments and conversation. I also engage by replying to comments, liking responses, and turning follower comments into follow-up videos so people feel seen and involved. Using trends, sounds, and humor helps the content feel current, while storytelling and everyday moments make it feel authentic.

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