Apple displays products through sleek visually-pleasing content which emphasizes innovation and simplicity in their devices. Their basic design style with modern technological features has made Apple products attractive to innovative users alongside users who value premium appearances.

Wendys delights their audience through friendly jokes against competitors while delivering humorous cultural content and social media engagement with fans which results in an authentic and engaging brand presence. The brand ranks highly on my list because it masters an enjoyable mix between humorous content and relatable material to develop a friendly approachable identity. Through their social media engagement Wendy’s successfully addresses their target millennial audience by utilizing jokes that suit their online-friendly sense of humor. Humor remains the key behind Wendy's success at building brand following because it helps maintain brand freshness while retaining relevance.

The first step when developing a viral marketing campaign for an e-brand requires thorough research into the behavior and preferences of desired consumers. A viral marketing campaign for my online brand requires using exciting content such as creative video challenges and memes that showcase the product features in different ways. I will partner with influencers to spread my content further and I will match my content to trending social media tags or popular topics. The strategy should include an explicit prompting device such as offering discounts or giveaways to drive user participation. I will observe campaign performance and engage with the audience and modify my approach because it works best for sustained campaign growth.

My appreciation for social media’s ability to generate business growth through engagement has grown even though I have not yet participated in a major campaign. Through my previous research about successful campaigns I have studied how they communicate with their audiences to develop content that gets shared and establishes robust brand visibility.

Data analytics and metrics excite me as tools which assist to shape social media marketing initiatives. The acquired knowledge about using data insights will enable me to produce content which reaches and connects with my audience targets.