Uber could host a fun "Slam Dunk Challenge" on campus during March Madness, where students attempt mini basketball shots to win prizes like Uber ride credits or food vouchers. A QR code station would offer exclusive ride and Uber Eats discounts for game day, encouraging students to use the app. To amplify engagement, a social media contest could reward participants who share their experience using a branded hashtag like #UberMadness. This simple activation ties Uber to the excitement of the tournament while promoting its services in a fun, interactive way.

During my time with a travel agency, I collaborated closely with the sales team to enhance our Instagram marketing efforts and drive bookings. I developed a content strategy focused on showcasing unique travel packages and experiences, which the sales team used to attract potential clients. By aligning our campaigns with their targets and analyzing audience engagement metrics, we optimized our outreach efforts. This collaboration resulted in a 25% increase in inquiries and a notable boost in client conversions over a three-month period.

I approach developing outreach strategies by first understanding the target audience’s needs and preferences through research. I then create compelling, value-driven messaging tailored to resonate with them, leveraging the most effective channels like social media, email, or direct engagement. Consistent follow-ups and relationship-building are key, and I always monitor results to refine and improve the strategy for maximum client engagement.