Event Idea: “The Science of Strong Hair: Eva NYC Lab” As a STEM biology major, I would host an interactive hair science–meets–beauty lab experience that educates students on the biology of hair while allowing them to test Eva NYC products in a hands-on, memorable way. Event Concept The event would be framed as a mini “lab,” breaking down the biology of hair health—cuticle damage, protein loss, moisture balance, and heat effects—and how Eva NYC’s clinically tested products address these issues. Event Stations Hair Biology 101 Simple visuals explaining hair structure (cuticle, cortex) Quick demos showing how damage occurs (heat, friction, dryness) Ingredient Science Station Spotlight Eva NYC ingredients (proteins, oils, heat protectants) Explain how they work at a biological level (strengthening bonds, moisture retention) Test & Trial Lab Students sample products based on hair type/concern Before/after feel test (slip, softness, frizz control) Heat Protection Demo Compare protected vs. unprotected hair strands Show why heat protectants matter biologically Data + Feedback Station Pre-event survey at entry Post-event survey after product trial (QR codes) Why This Stands Out Leverages Eva NYC’s clinically proven positioning Makes science accessible, fun, and interactive Builds trust through education, not just promotion Appeals to both beauty lovers and STEM students Highly shareable for IG/TikTok (“beauty but make it science”) Content Angle “POV: You’re learning the biology behind healthy hair” “Haircare myths explained by a bio major” “Why your hair breaks—and how Eva NYC fixes it” This event would position Eva NYC as a smart, science-backed beauty brand, not just another haircare company—while creating a high-impact, educational experience students won’t forget.

ig :@27sodigie

Yes, I’m very involved on campus. I currently serve as a Campus Ambassador and am active in Student Government, where I work closely with student leaders, campus organizations, and event planning teams. Through this role, I’ve gained experience in outreach, promotion, and coordinating initiatives that reach a wide and diverse student population. I’m also involved in several female-oriented organizations, which gives me direct access to communities that align well with Eva NYC’s mission of empowering, inclusive beauty. These spaces are ideal for product sampling, surveys, and hosting engaging brand activations, and I’m comfortable pitching ideas, collaborating with leadership, and helping execute events from start to finish. Because of my campus involvement and leadership experience, I’m confident in my ability to drive awareness, encourage product trial, and create authentic content that resonates with students while representing Eva NYC in a professional and impactful way.