An IG account can grow by posting valuable and consistent content, using Reels to boost reach, engaging with followers through comments and DMs, using the right hashtags, and collaborating with others in the niche. Growth really comes from combining visibility with genuine connection

One campaign I analyzed was Nike’s ‘You Can’t Stop Us’. It showed athletes in split-screen moving in sync, sending a strong message of resilience and unity during the pandemic. The takeaway for me was how simple but powerful storytelling can connect deeply with people and strengthen a brand

I stay updated on the latest digital marketing trends by following trusted industry sources, engaging in professional communities, and continuously testing new tools and strategies. This helps me filter out noise, stay ahead of algorithm changes, and apply only what truly drives results