Interview Questions
PARADE
Parade University Campus Rep
What is your favorite marketing campaign you've seen?
My favorite marketing campaign that I've seen is one that is fairly older. In 2013 Dove released a new campaign called Dove Real Beauty. During the campaign they released an ad where an FBI-trained forensic artist drew women from the descriptions they gave of themselves. The artist then also drew a sketch of what they look like in real life. There was very contrasting sketches which just goes to show the way we ourselves are the hardest critic of ourselves. I enjoyed that this campaign was focused around having more inclusion as well as diversity. The campaign involved having all different types of women regardless of age, skin color, or body type.