In 2026, W Labs should collaborate with creators like Mary Chen, who focus on skincare, inner wellness, and clean beauty. Her content embodies a calm, intentional lifestyle that aligns with W Labs’ mission to create products that feel as good as they look. Mary’s audience trusts her for genuine recommendations around healthy routines, natural glow, and self-care — all values that pair perfectly with W Labs’ emphasis on authenticity and balance.

Yes! I have hands-on experience in both influencer marketing and social media. At Recki, I helped manage a team of ambassadors, tracked campaign performance, and supported influencer outreach efforts to expand brand awareness. I also worked as a Social Media Marketing Intern for Unclad, where I handled PR outreach by contacting influencers for partnerships and coordinated gifting campaigns. Additionally, I’ve used Canva to design social content and recap decks, helping align influencer collaborations with overall brand goals.

I have prior experience directly relevant to this role through my work with Recki and Unclad. At Recki, I served as the National Ambassador Lead, managing a network of ambassadors, coordinating campaigns, and ensuring consistent brand messaging across multiple channels. This experience taught me how to build relationships, track performance, and engage communities effectively. With Unclad, I’ve focused on the PR side, reaching out to influencers, coordinating collaborations, and promoting brand initiatives. I’ve learned how to identify the right influencers, communicate brand values clearly, and create authentic partnerships that resonate with audiences. Both roles have strengthened my skills in influencer management, outreach, and brand engagement directly aligning with the responsibilities of this position.