Interview Questions
YouTube Kids
Internship: Digital Marketing Planner for YouTube Kids

Which digital marketing metrics would you prioritize for a kid-focused platform?
Session length & frequency: Are they staying and having fun, or bouncing after 30 seconds?
Retention rate: This is HUGE. If kids return week after week, you’re doing something right.
Parent sign-ups & approvals: Because parents are the real gatekeepers. No approval = no usage.
Completion rates (games, lessons, videos): Shows if the content is actually engaging and age-appropriate.
Safety & report metrics: Low incident reports = high trust. Non-negotiable.
YouTube Kids
Internship: Digital Marketing Planner for YouTube Kids

How would you tailor a social media campaign to appeal to parents and caregivers?
I’d keep it simple, trustworthy, and practical. Use warm visuals (real families > stock photos), calm colors, and super clear messaging. Focus on benefits, not hype—how this makes their life easier, safer, or less stressful. Sprinkle in social proof (testimonials from other parents = gold). Tone should feel supportive and reassuring, like “we’ve got you,” not “BUY THIS NOW.”








