My content creation process follows a clear structure: trend research, strategic planning, content production, and performance review. 1. Trend Research: I begin by identifying relevant trends on TikTok, Instagram, and Pinterest. I analyze which formats, sounds, and visual styles are currently driving engagement within the target audience and category. I also review competitor content and related brands to benchmark and identify opportunities to differentiate. 2. Strategic Planning: Based on these insights, I define a clear content objective, develop the storyline, and outline the hook for the first few seconds. I create a moodboard and select a brand-aligned color palette to ensure consistency in look and feel. If the content is collaborative, I align the visual direction with the partner brand as well. 3. Content Production: I film the content with attention to lighting, composition, and pacing. Editing is done in CapCut or InShot, where I incorporate trending audio, overlays, and visual transitions to boost retention and shareability. 4. Performance Review: Once published, I track engagement metrics such as hook rate, hold rate, and shares. I use this data to assess what worked and refine future content strategy accordingly.

I make a custom color palette based on Gato’s brand tones to guide lighting, props, and editing. Before filming, I review past Gato content to match the brand’s aesthetic, which blends indulgence with a clean, modern feel. I pay close attention to natural lighting, rich textures, and warm, appetizing visuals. For each collaboration, I also research the partner brand to ensure visual harmony. From ingredient styling to cover photo composition, every detail is planned to reflect Gato’s premium yet approachable identity and to make the content instantly recognizable on Instagram.

One recent example is a TikTok video I created for the hiking aesthetic trend, showing Gen Z enjoying nature in a fun, relatable way. It captured the carefree, authentic vibe that resonates on the platform and organically reached over 100,000 views. The video is live on my page @stephssteph777. It’s a great example of how strong visuals, trending formats, and emotional tone can drive reach and engagement — all without paid promotion.