Step Up Social
TikTok Creator
What's one brand that's killing it on TikTok and why?
Rare Beauty, they source content organically from creators to show off their products!
hanni
hanni x sephora campus team
which beauty brands are killing it and why?
Gisou, their recent lip oil launch at Sephora was a very successful one. I thought it was very smart of them to set up a pop up truck at the Grove and allow people to decorate their lip oils for free. It was great publicity!
hanni
beauty internship - right hand to CEO / head of marketing
what beauty brands do you love on social and why?
Rare Beauty -- they stick to their core values and show that by sending PR to both small and big influencers. They also have a great PR team as well (I've met them :)).
NARS Cosmetics -- they challenge individuals to defy traditional beauty standards!