I have extensive experience promoting and growing brands across media, nonprofit, and corporate spaces as a former Alani Nu and Sherri Hill ambassador. As Strategy & Promotions Associate at The Daily Pennsylvanian, I executed multi-platform campaigns that increased subscriber growth by 486 and drove record engagement for special issues like Street Love. In Bangkok, I delivered a 20% increase in customer acquisition for a MarTech agency, presenting strategic recommendations to clients including Microsoft, Vogue Thailand, and Greenery. Through my nonprofit, Hands of Hope, I’ve built a national brand from the ground up — activating over 100,000 stakeholders, securing national media features, and creating scalable toolkits that tripled conference participation across 48 states. Whether it’s corporate, media, or mission-driven, I know how to position a brand so it connects authentically, gains traction quickly, and leaves a lasting impression.

Yes! Quaker Girls Dance Team and Alpha Phi greek life

To make Proper Wild stand out on campus, I’d build an activation that feels like an experience, not a handout. I’d time it for peak student need midterms or finals, to host a campus giveaway, and winners walk away with exclusive Proper Wild merch. I’d leverage my experience running multi-channel campaigns — from driving 486 new subscribers at The Daily Pennsylvanian to increasing customer acquisition 20% for clients like Microsoft and Vogue Thailand — to promote the event in a way that feels organic to campus culture. That means partnering with student athletes, dance teams, and club leaders to tease the activation on their platforms, then amplifying it with a campus hashtag challenge and an Instagrammable photo backdrop. Each attendee would leave with a “Study Survival Pouch” — Proper Wild, a couple of productivity essentials, and a QR code unlocking a student-only discount. It’s the same approach I’ve used to grow my nonprofit Hands of Hope to 85,000+ students served: meet people where they are, make the experience personal, and leave them with something that keeps the connection alive. With this plan, Proper Wild wouldn’t just visit campus for a day — it would become a talking point, a finals-week ritual, and part of the student story.