Neon appeals most to Gen Z, Millennials, side hustlers, and creators who are already spending time on calls and looking for new, flexible ways to earn.

To reach this audience, Neon should focus on short-form content across TikTok and Instagram Reels, influencer partnerships, and viral referral programs.

Highlighting real user stories like making money through quick advice calls builds credibility and relatability. With the right mix of authenticity, humor, and clear value, Neon can position itself as the go-to platform for turning everyday conversations into income.

I start by looking into the target audience’s needs, interests, and pain points to understand what truly matters to them. From there, I create content that speaks their language ( visually and verbally) while delivering value. The goal is always to connect on a human level to spark interest.

To stop someone scrolling with cleaning or stain-removal content, I’d use a hook that taps into urgency, curiosity, or a relatable problem. For example:"Spilled red wine on your carpet? Don’t panic—do this first."or"You’ve been cleaning your couch wrong this whole time—here’s the right way."or"This $3 hack removes stains faster than anything you've tried."