In a previous role, I analyzed engagement data to identify which type of content performed best. My findings led the team to shift focus toward short form videos, which increased reach and engagement significantly. It was great to see how data directly shaped our strategy.

I prioritize data quality by double checking sources, verifying information before using it, and using reliable tools to clean and organize data. Accuracy is key to good results, so I always review my work and cross validate data when possible.

I stay up to date with trends by actively monitoring social media platforms like TikTok and Instagram to see what’s performing well in my niche. I also use tools like TrendTok, Google Trends, and insights from creators or brands I follow. For post ideas, I combine trending formats with relatable topics or storytelling so the content feels fresh but still aligns with the brand’s voice.