One idea to activate Super Coffee on your campus would be to organize a Super Coffee tasting event or pop-up booth. Here's how it could be executed: first I would focus on Pre-event Promotion. I would want to create buzz and generate excitement by promoting the event on campus through various channels such as posters, flyers, social media platforms, and email newsletters. Highlight the unique features of Super Coffee, such as low sugar, high caffeine, protein content, and low calories, targeting health-conscious students, athletes, and those interested in trying new and innovative products. Secondly, I would wan to collaborate with Student Organizations: Partner with relevant student organizations on campus, such as fitness clubs, athletic teams, or health-focused groups. Collaborating with these organizations can help broaden the reach of the event and attract a diverse audience interested in fitness and wellness. Specially, teams at USC which have a huge following and loyal fan base. If I were to associate Super Coffee with a certain team then their followers would show the same dedication to the brand as they would to the team. On the other hand, as the Graphic Design Chair of my sorority I could easily include Super Coffee in pop up shops or other event held at the sorority house. Additionally, with athletic greek life philanthropy events Super Coffee would be a perfect sponsorship and embodiment of school spirit and energy. Additionally, this would require a Interactive Sampling Booth on campus. I would set up an eye-catching booth or designated area where students can sample different flavors of Super Coffee. Provide knowledgeable brand ambassadors who can engage with students, answer questions, and highlight the benefits and unique selling points of Super Coffee. Consider offering small cups of Super Coffee for students to enjoy as they walk around campus or attend their classes. This would be especially effective during finals week.

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