A creative way I would lead sampling efforts is by turning them into fun, interactive pop-up experiences both on and off campus. On campus, I’d set up themed “ColourPop Touch-Up” stations during events, where students can swatch products, get quick shade matches, and snap photos to share on social media. Off campus, I’d partner with beauty supply stores, or student events to include ColourPop samples in goodie bags or host mini try-on moments. I’d also encourage participants to post and tag the brand for a chance to be featured, helping extend the reach beyond the sampling itself.

I would engage my audience by creating authentic, trend-driven content that shows ColourPop products in real, everyday use. Through short-form videos, honest reviews, and interactive posts like polls or “get ready with me” routines, I’d highlight the brand’s affordability, versatility, and fun aesthetic in a relatable way.

I love how ColourPop creates high-quality and cruelty-free beauty products that are creative and affordable for all makeup lovers!