Other than typical traditions such as campus-wide brackets and hype -building activities (such as ringing the bell with wins), Rutgers doesn't really have any notable traditions for March Madness, which I believe to be an excellent opportunity to start a new one!

I am the Fundraising chair of the largest and most popular business fraternity on campus, Delta Sigma Pi, with over 2,000 campus followers on Instagram. I also have access to the social media to leverage any opportunities. Our average event turnout is around 150-175 people in the business school alone. I am also on the executive board for two other clubs.

As a D1 athletics school, Rutgers University has plenty of die-hard sports fans that love March Madness. However at the current standing, Rutgers might not even make it into the March Madness bracket. But if they do, with two of the top 3 picks, campus engagement would be without a question. One of my ideas for an activation on campus is a type of hooping event.

Everyone knows the popularity of the basketball mini-games like the Slam Dunk Contest, 3-Point Contest, or Half-Court Shot Challenge. Due to the inclusive aspect of some of these contests, people of any skill and/or background can sign-up and enjoy the chance to show off their shots. Along with the incentive of being able to win things through the challenge, as well as giveaway opportunities, plenty of people would be interested.

To tailor this around Uber One, we would make the event Uber One exclusive, so only Uber One users can sign-up for the event. In order to further incentivize signing up for Uber One solely for this event, a Rutgers Exclusive Promocode for a certain amount off the first month of the subscription could be implemented. In this case, the creation of a positive first impression when signing up can lead to up to 20% higher retention rate in subscription based services according to McKinsey. Furthermore after they sign-up and likely attend the event, Uber One can offer participation promotions such as "10% off your next order" which would lead to subscription engagement further increasing the likelihood of a student retaining the subscription.