S
Srimathi
I am a double major with Computer Science and Data Science at Rutgers, and love also being creative and trying new things!
I am a double major with Computer Science and Data Science at Rutgers, and love also being creative and trying new things!
About Me
Rutgers, The State University of New Jersey
Class of 2026
New York, NY, USA
Interests
Web development
Software engineering
Digital marketing
Interview Questions
Our Home
Activations Coordinator
Have you recently graduated from college?
No
Our Home
Activations Coordinator
Are you based in New Jersey or New York?
New Jersey
Inkitt
Community Lead
What do you think is the most innovative trend in marketing today, and how would you leverage it for Inkitt's growth?
A big trend in marketing right now is using student influencers and micro-influencers to promote brands and products to their peers on college campuses.
We could collaborate with them to creatively promote Inkitt's mission of discovering new authors and democratizing publishing. This could include doing Instagram takeovers from campus book fairs, hosting giveaways for their followers, or filming TikTok videos reviewing Inkitt books in popular campus spots.
Additionally, working with student book club leaders and English majors who are influential among peers for their literary knowledge. We could partner with them to organize live reading events on campus to showcase new Inkitt authors.
Getting student influencers to creatively integrate Inkitt into existing content will feel organic to their fellow students. It's an innovative marketing tactic to build buzz among the student body, driving awareness and engagement on campus.