Srika Profile Image

Srika

Srika Sudheer is a student based in Indianapolis, pursuing a B.S.B. in Marketing, Info Systems, and Advertising at Indiana University Bloomington. Her goal is to work in Marketing Analytics/Research.

Srika Sudheer is a student based in Indianapolis, pursuing a B.S.B. in Marketing, Info Systems, and Advertising at Indiana University Bloomington. Her goal is to work in Marketing Analytics/Research.

Endorsements

Verified

Recently Active

Well Connected

UGC Creator

Campus professional

About Me

Indiana University at Bloomington

Bloomington, IN, USA

Marketing & Digital Technology Management, Media & Creative Advertising

Class of 2027

Indianapolis, IN, USA

Skills

SQL
Adobe Photoshop & Illustrator (Branding, digital art)
Capcut (Video Editing/Content Creation)

Interests

Fashion writing
Video editing
Beauty & Wellness

My Clubs and Associations

Her Campus

Editorial Member

SEASON Magazine

Communications/PR Associate

ACG

Vice President of Media & Marketing

My Portfolio

Interview Questions

Insomnia Cookies

PJ Party Activator + Content Creator

Insomnia Cookies Profile Image

write a brief concept for the content you'd make to pre-promote this one-night only event on tiktok / ig reels?

I would frame the PJ Party as a nostalgic sleepover. When we were younger and had sleepovers with our friends, we'd get comfortable in our PJs, eat junk food, and talk until the sun came up. I would refer to the PJ Party as a one-night-only "sleepover" where people can gather with their friends, enjoy free cookies, and relive their childhood for a night. We can have games tied to our giveaways and make them sleepover-themed. For example, they could play telephone, pictionary, or even (school-friendly) card games. It would be a night for them to have fun and return to their childhood selves.

To promote this, I have contacts in the Panhellenic Association at IU, so we could attract sororities to this event. In that same regard, we could partner with the Professional Fraternity Council to help us host the event and get more members to join. Each co-ed frat has 40-100 members, and there are 10 frats in the PFC. To attract the wider IU community, we could partner with IMU Late Nite as well, since they typically host events from 9 PM to 2 AM every week. These methods would attract large IU communities to the PJ Party, and more importantly, people who want to have fun, love Insomnia Cookies, and want to relive their childhood memories.

Insomnia Cookies

PJ Party Activator + Content Creator

Insomnia Cookies Profile Image

what's your favorite cookie of ours?

My favorite is definitely your Confetti Deluxe cookie, but my go-to has to be the sugar cookie or the Snickerdoodle. I always go for the sugary cookies rather than the chocolate ones, so I love that Insomnia has so much diversity.

Insomnia Cookies

PJ Party Activator + Content Creator

Insomnia Cookies Profile Image

would you be available to go to your local insomnia cookies on the night of 9/16

Yes!

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