In my previous experience at Sequence Events, I assisted the brainstorming of an expo, This client was a pharmaceutical company that wanted to highlight all the companies in one area. We decided to go with a little market area where all the companies can hold little booths, and to showcase all the companies in one place, we got them to sponsor mini travel sized necessities and placed it as a little stand where people can grab what they wanted, it not only brought a lot of attention as there were so many grabable items, the clients loved the idea as it stayed within the theme.

Events are about these experiences, but the main thing is being on the consumers mind after the event as well. Usually I would suggest having an attraction that the attendees can engage with and take back. For example, sand bottle art. We provide the attendees with smaller versions of the Koia bottles with branding of the logo on them or a bottle in the shape of a leaf that is similar to the logo, and allow them the fill sand in the bottles, The sand could be the brand colors or the different flavors that Koia offers. This is something that keeps the the attendees engaged and allows them to provide us free branding!