I treat social media trends like constellations in a fast-moving galaxy — I don’t just observe them, I map them, connect them, and then build stories around them. Every morning, I do a digital ritual I call 'Trend Brewing' — a scroll through TikTok sounds, Reels transitions, Pinterest boards, Reddit rabbit holes, and even Discord servers where Gen Z drops gold before it goes viral. But I don’t just consume — I decode. I ask: what’s underneath this trend? Humor? Nostalgia? Rebellion? Once I have the core vibe, I remix it with brand personality like a DJ remixing a viral track — unexpected, sharp, and unforgettable. One time, I turned a trending frog meme into a high-converting CTA for a skincare brand. Another time, I used AI to simulate a retro TV show intro that introduced a product line — and it blew up. For me, trends aren’t just things to jump on — they’re canvases. I don’t chase the wave. I ride it, flip it, and sometimes, I start it.