I’d bring humor and energy to hydration content by making it feel like a mood, not a message. I’d lean into relatable, funny moments students experience—like showing up to an 8 AM class half-asleep until that first sip of Trevi hits. Using trending TikTok sounds, memes, and quick transitions can make hydration feel like part of campus life, not just a wellness goal. I’d also play with playful captions like ‘Main character energy, but make it hydrated,’ or ‘You can’t spill the tea if you’re dehydrated.’ Little moments of humor like that keep content light, engaging, and shareable.

To promote a new electrolyte brand on campus, I’d focus on creating hype through experiences, authenticity, and social media. My strategy would mix in-person engagement with digital visibility. First, I’d build awareness through fun, interactive events—like hydration stations at games, study breaks, or workout sessions—where students can sample flavors, grab free merch, and post about it. I’d encourage user-generated content with hashtags, giveaways, and challenges that get students tagging the brand and their friends. On social media, I’d create short, energetic videos and story polls that show how the brand fits naturally into college life—before class, at the gym, or studying late. Partnering with athletes, RA’s, or micro-influencers would help build trust and reach.

I’d focus on making hydration feel fun and relatable instead of like a chore. For college students, that means using humor, trends, and lifestyle content that fits naturally into campus life. I’d create short, energetic videos or posts showing Trevi in real situations—like before class, at the gym, or during study sessions—with captions and sounds that match current TikTok or Instagram trends.