What are important considerations for you when reviewing a product?
What is unique about the product?
Unique selling point is important consideration when reviewing a product as this can attract a customer within the curiosity to tryouts however, the USP also needs to make sure whether customers will be engaged to the products for a long term or not.
Sourse
Social Media Intern
What is a wellness or beauty brand that has great social media presence? What sets them apart?
Greens, nowadays being lean or going to the gym, being healthy is becoming more trends than ever and greens products been showing up as algorithms on social media platforms by the food bloggers or health coach content trainers. Greens do not give results and specific details on how this product works for customers to be away from bloats which are all concerns that came out of our high beauty standards in this current world, however, without a big detail, audience become curious to try out products and after a few trial they become the main customers for greens. By just creating the video content on Tiktok or instagram. Also, using promotion codes that also allows many audiences to try out the product without a big decision making process.
Dumont
Cannabis Research + Testing Intern
What is one creative way you would do research on the cannabis market in your state?
Since it is legal in the Netherlands, by comparing the younger teenagers perception on Cannabis in the Netherlands and other European countries that are stated as an illegal to see how restrictions that are made can contribute to ironic situations and perceptions.